British fashion blogger Lily Kitten has joined forces with JD Women to launch its Ditch The Heels campaign, encouraging women to opt for comfortable flat footwear at work, and showing how office-appropriate flat shoes can be styled.

Kitten took to social media to share an image of her from the upcoming campaign, captioned 'The idea that women have to wear heels in the workplace is archaic and problematic, so I’ve collaborated with @jdwomen to show that you can still look smart, sassy and strong AF at work whilst wearing alternative footwear'.